Explain the tips to be followed in developing a strong advocacy campaign.
Why is it important to write an advocacy research?
Answer:
Advocacy Campaign Strategy #1. Set a Goal
Trying to plan an advocacy campaign without setting a goal is like trying to hit a piñata while wearing a blindfold. You might succeed, but you might also exert a lot of unnecessary energy along the way.
With an advocacy campaign, setting a discrete goal can be intimidating. Advocacy is about enacting change, often on a grand scale. While fixing the wrongs in the world is an inspirational and motivating goal, it’s not the kind of goal you can actually create a plan to accomplish. You need specificity.
The best goals for advocacy campaigns follow the SMART heuristic:
Specific
Measurable
Actionable
Realistic
Time-Bound
From that list you can see how “fixing the wrongs in the world,” though noble, isn’t a SMART goal. Instead you’ll want something far more manageable, like stopping a bill from passing or changing a specific policy.
SMART goals are incredibly important when planning grassroots advocacy campaigns. Because the main actors in grassroots advocacy campaigns are regular people instead of nonprofit or advocacy professionals, they need specific guidance, reinforcement, and measurable benchmarks to stay on track.
Without breaking down your goals into attainable steps and tackling them one at a time, your grassroots supporters will get discouraged by the lack of visible progress.
Advocacy Campaign Strategy #2. Define Your Message
Once you have your SMART goal, get ready to define your message. Your message is what unifies your organization and attracts people to your campaign.
To revisit the piñata example from the goal-setting section of this post, an advocacy campaign without a clearly defined message would be like attending a party with a piñata, St. Patrick’s day decorations, a birthday cake, and mistletoe hanging in the door frames.
If your message isn’t clearly defined, supporters will have as good a chance of figuring out your goal as someone would ascertaining the theme of that very confusing party.
Potential supporters need to know what your advocacy campaign is about. So once you’ve settled on a focused message, it’s time to share it widely.
You should reach out to individuals who have supported your organization in the past first, then expand your reach to individuals who have supported other organizations or causes similar to yours. A great advocacy software solution can help by:
Storing contact information of individuals who have supported previous cas.
Highlighting connections between past and potential supporters.
Integrating with your social media profiles to schedule posts.
Providing current supporters with the tools to spread your message to their social circles.
Explanation:
