the complaining customer wrote a letter and mails it to the store manager
How do you email a customer complaint?
Be the brand hero – Tell the customer in positive, specific terms what you’ve already done or what you intend to do. Answer questions directly and include helpful resources. Let the customer know you’re there for them if needed. When appropriate, offer the customer something of value.
Responding to Customer Complaints
Tips for Complaints
Here are simple tips, templates and examples for writing good complaints letters.
This approach to complaints letter-writing is effective for private consumers and for business-to-business customers who seek positive outcomes from writing letters of complaint.
The principles apply to complaints emails and phone calls too, although letters remain generally the most reliable and effective way to complain, especially for serious complaints.
Effective complaints letters (and any other way of complaining) should be:
concise
authoritative
factual
constructive
friendly
Imagine you are the person receiving customers’ letters of complaints.
This helps you realise that the person reading your letter is a real human being with feelings, trying to do their job to the best of their abilities.
Your letter should encourage them to respond positively and helpfully to the complaint. No matter how mad you feel, aggression and confrontation does not encourage a helpful reaction to complaints.
Good complaints letters with the above features tend to produce better outcomes:
Concise letters can be understood quickly.
Authoritative letters – letters that are well written and professionally presented – have more credibility and are taken more seriously.
Factual letters enable the reader to see immediately the relevant details, dates, requirements, etc., and to justify action to resolve the complaint.
Constructive letters – with positive statements, suggesting positive actions – encourage action and quicker decisions.
Friendly letters – with a considerate, cooperative and complimentary tone – are prioritised because the reader responds positively to the writer and wants to help.
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